About NETFLIX:
Netflix is one of the most popular media and video streaming platforms. They have over 10000 movies or tv shows available on their platform, as of mid-2021, they have over 222M Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Netflix, along with details such as - cast, directors, ratings, release year, duration, etc.
Business Problem
Analyze the data and generate insights that could help Netflix in deciding which type of shows/movies to produce.
Features and Descriptions:
Show_id: Unique ID for every Movie / Tv Show Type: Identifier - A Movie or TV Show Title: Title of the Movie / Tv Show Director: Director of the Movie Cast: Actors involved in the movie/show Country: Country where the movie/show was produced Date_added: Date it was added on Netflix Release_year: Actual Release year of the movie/show Rating: TV Rating of the movie/show Duration: Total Duration - in minutes or number of seasons Listed_in: Genre Description: The summary description
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💡 Insights & Recommendations
Insights
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Content Distribution: Movies make up approximately 70% of Netflix's content, while TV shows account for 30%.
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Top Directors: Rajiv Chilaka is the leading director on Netflix, followed by Jan Sutar.
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Release Year Trends: The distribution of release years is right-skewed, indicating that most content has been released in the past decade.
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Peak Release Year: The highest number of releases occurred in 2018.
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Content Rating: The majority of the content is rated TV-MA, suggesting a focus on mature audiences.
Recommendations
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Target Audience: Focus on producing more content for mature and teenage audiences, given the high prevalence of TV-MA ratings.
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Content Strategy: With the significant growth in movies, consider increasing the production of TV shows to diversify the content offering.
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Subscription Promotions: Implement genre-based subscription pop-ups to attract and retain subscribers.
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Director Engagement: Encourage top directors to create more seasons or parts of their popular movies/TV shows to leverage their success.
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Flexible Subscription Models: Offer daily subscriptions at a lower price to appeal to working professionals who may prefer to enjoy Netflix content on weekends.