A curated list of awesome resources for marketing developer tools. This open-source repository aims to be a one-stop solution for founders and the developer community to leverage for their marketing efforts.
- Content Marketing
- Social Media Marketing
- Email Marketing
- SEO for Developers
- Community Building
- Analytics and Metrics
- Product Hunt Launch Strategies
- Developer Relations (DevRel)
- Technical Writing
- Public Speaking and Conferences
- Open Source Marketing
- Developer Surveys and Feedback
- API Documentation
- Developer Advocacy
- Influencer Marketing in Tech
- Podcast Marketing
- Webinar and Workshop Strategies
- Growth Hacking for Developer Tools
- Marketing Automation for Dev Tools
- Competitive Analysis in Dev Space
This section covers strategies and resources for effective content marketing in the developer space.
- Developer Marketing Does Not Exist - An insightful article by Adam DuVander on the nature of developer marketing.
- The Epic Guide to Developer Marketing - A comprehensive guide by Matt Broberg covering various aspects of developer marketing.
- How to Create Differentiated SEO Content - A guide on creating unique SEO content for developer audiences.
- Developer Marketing Guide (by Jakub (Kuba) Czakon) - A comprehensive guide on developer marketing strategies from the perspective of a dev tool startup CMO.
- On Developer Marketing: Content that Converts - Lee Robinson shares insights on creating effective content marketing strategies specifically tailored for developers, focusing on content that converts.
- Courier: Notification infrastructure for developers.
- Resend: Email API for developers.
- Segment: Customer data platform with a clean, informative layout.
- Zapier: Automation tool with clear value proposition for developers.
- Cockroach Labs: Distributed SQL database with a compelling hero section.
- Datomic: Transactional database with a unique, minimalist design.
- Neon: Serverless Postgres with a modern, sleek interface.
- Supabase: Open-source Firebase alternative with clear feature comparisons.
- CodeSandbox: Online code editor with an interactive homepage.
- Doppler: SecretOps platform with a clear problem-solution statement.
- Gitpod: Dev environments with a visually appealing, action-oriented landing page.
- Mintlify: Developer documentation platform.
- Retool: Internal tool builder with relatable pain point messaging.
- Cloudflare: Web infrastructure with a clean, benefit-focused design.
- Netlify: Web hosting and automation with a developer-centric approach.
- Vercel: Frontend deployment with a sleek, performance-focused landing page.
- Datadog: Monitoring and analytics with clear use-case presentations.
- New Relic: Observability platform with a strong value proposition.
- Sentry: Error tracking with developer-friendly language and design.
- Auth0: Authentication platform with a clean, trust-building layout.
- WorkOS: Enterprise readiness APIs with a clear, benefit-driven message.
- Confluence: Team workspace with a feature-rich, organized landing page.
- Miro: Visual collaboration tool with an interactive, engaging homepage.
- Stream: Chat and activity feeds with a clear value proposition.
- Framer: Web design tool with an eye-catching, interactive landing page.
- Storybook: UI component explorer with a visually appealing, informative design.
- Webflow: No-code web design tool with audience-specific messaging.
Key takeaways:
- Keep it simple and scannable
- Have a clear Call To Action (CTA)
- Focus on benefits, not just features
- Present a strong value proposition
- Use visually appealing designs that align with the product's purpose
- Developer Marketing: The Essential Guide - A comprehensive guide by SlashData on developer marketing strategies.
- DevRel.net - A community-driven blog with articles on developer relations and marketing.
- Coding VC - Blog by Leo Polovets with insights on marketing to developers from a VC perspective.
- Hashnode - A blogging platform for developers.
- Dev.to - A community of software developers writing articles on various topics.
- Medium - A popular platform for long-form content, with many tech-focused publications.
- Free Code Camp - A platform for learning to code with articles and tutorials.
- Hacker Noon - A platform for tech professionals to share their stories and insights.
- How to market to developers on Twitter - Insights on using Twitter for developer tools marketing by Kuba.
- Timer Twitter video ad from Kinde - Timer to showing how quickly you can build with Kinde.
- Twitter - A popular platform for developer discussions and sharing.
- LinkedIn - Professional networking and content sharing.
- Reddit - Various subreddits for different programming languages and technologies.
- GitHub - While primarily for code, GitHub can be used for social sharing and community building.
- Buffer - Social media management platform.
- Hootsuite - Social media marketing and management dashboard.
- Typefully - Write, schedule, and publish posts for LinkedIn, Mastodon, and 𝕏.
- TweetDeck - Twitter dashboard for managing multiple accounts and scheduling tweets.
- EveryDeveloper - A technical content marketing platform run by Adam DuVander, author of "Developer Marketing Does Not Exist".
- Developer Markepear - Started by Kuba Czakon, CMO of neptune.ai, offering resources and insights from real-world developer marketing experience.
- Developer Marketing Community — A community of tech founders and marketers to share insights and best practices.
- Draft.dev - A platform focused on delivering technical marketing content written by experienced developers who are also skilled writers.
- The Art of Developer Newsletter - Smashing Magazine's guide on creating effective newsletters for developers.
- Mailchimp - Popular email marketing platform with automation features.
- ConvertKit - Email marketing tool designed for creators, including developers.
- Substack - Platform for subscription newsletters, popular among tech writers.
- SEO for Developers - Google's official SEO starter guide for developers.
- Google Search Console - Free tool from Google to help you monitor and troubleshoot your site's presence in Google Search results.
- Screaming Frog SEO Spider - Website crawler to help you improve onsite SEO.
- The Business Value of Developer Relations - Comprehensive guide by Mary Thengvall on building developer communities.
- How to Build a Strong Developer Community - Practical advice from Indie Hackers on community building.
- Discord - Popular chat platform for community building, especially in tech.
- Discourse - Open-source discussion platform, great for developer forums.
- Twilio: Building a Developer Community - Heavybit's interview with Twilio on their community-building strategies.
- The Only Metrics That Matter for Developer Tools - Heavybit's guide on crucial metrics for developer tools.
- Measuring Developer Relations - Stephen Fluin's insights on measuring the impact of developer relations.
- Google Analytics - Web analytics service that tracks and reports website traffic.
- Mixpanel - Product analytics tool for tracking user interactions with web and mobile applications.
- Amplitude - Product analytics platform for tracking user behavior across devices.
- How to Measure Developer Experience - A guide on quantifying and improving developer experience.
- How to Launch on Product Hunt - Official guide from Product Hunt on how to launch successfully.
- How to Launch Successfully on Product Hunt - A comprehensive guide by Permit.io on the best practices, tips, and strategies to successfully launch your product on Product Hunt.
- Successfully Launch Developer Tools on Product Hunt - Insights and strategies from Ronak Ganatra on how to successfully launch developer tools on Product Hunt.
- Lago's Product Hunt Launch Handbook - Lago's detailed handbook sharing their experiences and best practices for launching on Product Hunt.
- #1 Developer Tool of the Month - Tanya Rai shares her experience and the steps taken to achieve the #1 developer tool spot on Product Hunt.
- How We Missed #1 on Product Hunt but Still Won Big - Daytona's story of missing the top spot on Product Hunt but gaining valuable insights and success.
- Product Hunt Series by Flo Merian - A series of articles by Flo Merian detailing various aspects of launching on Product Hunt.
- How Notion Launched on Product Hunt - Analysis of Notion's successful Product Hunt launch strategy.
- hunted.space - Insights on Product Hunt launches.
- The Business Value of Developer Relations - Comprehensive guide by Mary Thengvall on DevRel strategies.
- What is Developer Relations? - An explainer by SlashData on the concept and importance of DevRel.
- The Developer Relations Handbook - A comprehensive guide to developer relations by Matthew Revell.
- Developer Experience - Lee Robinson discusses the importance of developer experience and how to optimize it for better engagement and satisfaction in your developer community.
- DevRel Collective - A community of DevRel professionals sharing knowledge and experiences.
- Developer Marketing Community — A community of tech founders and marketers to share insights and best practices.
- DevRelRadio - Podcast featuring interviews with DevRel professionals and thought leaders.
- The Role of a Technical Writer in a Startup - Insighs on the role of technical writers in making complex concepts understandable and bridging gaps between developers and users.
- A Startup's Guide to Technical Content Creation - Explains how technical content creation helps SaaS companies grow, attract investors, and influence industry narratives.
- How Technical Writing Can Supercharge Your Startup - Explores how technical writing can enhance a startup's communication and content strategy.
- Technical Writing Courses - Free technical writing courses offered by Google.
- Udemy Technical Writing Courses - Various courses on technical writing available on Udemy.
- Grammarly - Writing assistant that checks spelling, grammar, and more.
- Hemingway Editor - Tool to make your writing bold and clear.
- Microsoft Writing Style Guide - Comprehensive guide for technical writing.
- Public Speaking for Developers - A presentation by Lara Hogan on public speaking skills for developers.
- How to Become a Public Speaker in 1 Year - Comprehensive guide by freeCodeCamp on becoming a tech conference speaker.
- Sessionize - Platform for managing call for papers and speaker submissions.
- Notist - Tool for speakers to share their presentations and track speaking engagements.
- PaperCall - List of tech conferences accepting speaker submissions.
- Marketing an Open Source Project - GitHub's guide on marketing open source projects.
- How to Market an Open Source Project - Linux Foundation's insights on open source marketing.
- Tips and Tricks to Increase Signup and Activation in Open-Core SaaS - Strategies to improve user signup and activation rates in open-core SaaS products by Barak Schoster.
- How Kubernetes Took Over the World - Analysis of Kubernetes' successful open source strategy.
- Open Source Release Radar - Tool for tracking and analyzing open source releases.
- How to Run a Developer Survey - Guide on creating and running effective developer surveys.
- The Art of Writing Great Developer Survey Questions - Tips for crafting effective survey questions for developers.
- SurveyMonkey - Online survey development cloud-based software.
- Typeform - Online software for creating surveys and forms.
- Stack Overflow Developer Survey - Annual, comprehensive survey of developers worldwide.
- Swagger - Suite of tools for designing, building, and documenting RESTful APIs.
- ReadMe - Platform for creating beautiful, interactive API documentation.
- Postman - Collaboration platform for API development with built-in tools for creating API documentation.
- Mintlify: Developer documentation platform.
- Best Practices in API Documentation - Comprehensive guide on API documentation best practices.
- What is a Developer Advocate? - Explanation of the developer advocate role by Matthew Revell.
- The Developer Advocate's Guide to Metrics and Reporting - Guide on measuring the impact of developer advocacy by Mary Thengvall.
- DevRel Collective - A community of developer advocates and DevRel professionals.
- Developer Marketing Community — A community of tech founders and marketers to share insights and best practices.
- Influencer Marketing for B2B Tech Companies - Guide on leveraging influencer marketing in the tech industry.
- Developer Influencer Marketing - Insights on influencer marketing specifically for reaching developers.
- GitHub Stars - GitHub's program for recognizing exceptional developers in the community.
- How to Start a Developer Podcast - Guide on creating a podcast for developers.
- Marketing Your Podcast to Developers - Strategies for promoting your podcast to a developer audience.
- Anchor - Platform for creating, distributing, and monetizing podcasts.
- Transistor - Podcast hosting and analytics platform.
- How to Run a Great Workshop for Developers - Twilio's guide on conducting effective developer workshops.
- Webinars for Developers: Best Practices - InfoQ's insights on creating engaging webinars for developers.
- Zoom - Video conferencing and webinar platform.
- StreamYard - Live streaming studio for webinars and workshops.
- Growth Hacking for Developer Tools - Heavybit's guide on growth strategies for developer tools.
- How to Growth Hack a Developer Tool - Insights from Indie Hackers on growing a developer tool.
- How Datadog Grew Into Cloud Monitoring Leader - Analysis of Datadog's growth strategies.
- Marketing Automation for Developer Tools - Guide on implementing marketing automation for developer-focused products.
- How to Use Marketing Automation to Engage Developers - Strategies for engaging developers through automated marketing.
- How to Do Competitive Analysis for Developer Tools - Heavybit's guide on analyzing competitors in the developer tools market.
- Competitive Intelligence for Developer-Focused Products - ProductBoard's insights on gathering competitive intelligence.
- Neon vs. Supabase - A detailed comparison of Neon and Supabase, exploring their features, strengths, and weaknesses to help developers choose the right tool for their needs.
- G2 - Platform for discovering and comparing software products.
- BuiltWith - Tool for discovering what websites are built with, useful for technology stack analysis.
Awesome Developer Tools Marketing is an open-source repository that collects and organizes resources for marketing developer tools and services. my goal is to help founders, marketers, and developers find effective strategies and tools for reaching and engaging with the developer community.
Your contributions are always welcome! Please read the contribution guidelines first.
To the extent possible under law, the contributors have waived all copyright and related or neighboring rights to this work.