Analyze a subscription-based digital product offering for financial advisory, including newsletters, webinars, and investment recommendations. The offering has a couple of varieties, annual subscription, and digital subscription.
- Uncover valuable insights into Seasonal Trends in Subscription Sign-Ups 📈
- Demographic Insights on Cancellations 👥
- Customer Engagement Across Channels ⏳
Q1: What are the Seasonal Trends in subscription sign-ups over time, and identify the GROWTH_RATE from one month to the next.
Q2: How do cancellation patterns change over time? When customers are most likely to cancel their subscriptions?
Q3: What is the long-term trend in customer sign-ups and cancellations over the years? Determine whether the business is growing or if there are periods of decline (Net Growth Rate).
Q4: Which customer demographics (age & gender) are most likely to cancel their subscriptions?
Q5: How do customer engagement levels differ by channel?
Q6: What are the most common reasons for customer cases, How do they correlate with subscription cancellations?
Q7: How does the billing cycle impact customer retention?
