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retention-analysis

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RFM is a customer segmentation model that identifies high-value customers based on their behavior. Machine learning can be used to analyze large datasets and develop predictive models to identify customers likely to become high-value. This enables businesses to target these customers with personalized marketing strategies for increased revenue.

  • Updated Dec 25, 2022

This repository contains SQL queries to calculate the retention rate for an application called Kolo. The queries are written in standard SQL and can be used with any database that supports SQL.The queries are well-documented and easy to follow. They can be used as a starting point for anyone who wants to calculate the retention rate for an app.

  • Updated Apr 13, 2023

The Bank Customer Churn Model is a predictive analytics solution using a high-accuracy Random Forest model to identify high-risk customers, enabling banks to proactively retain valuable customers, minimize revenue loss, and inform targeted retention initiatives through user-friendly streamlit web application. User can access churn risk probability.

  • Updated Aug 18, 2024
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