diff --git a/README.md b/README.md
index 220d3357..19348639 100644
--- a/README.md
+++ b/README.md
@@ -104,6 +104,10 @@ $ export CIRCLE_TAG=`git describe --tags`
 $ make release-mac
 ```
 
+## Analytics
+
+`aws-okta` includes some usage analytics code which Segment uses internally for tracking usage of internal tools.  This analytics code is turned off by default, and can only be enabled via a linker flag at build time, which we do not set for public github releases.
+
 ## Internals
 
 ### Authentication process