diff --git a/featured/steps/echo.yaml b/featured/steps/echo.yaml
index 5229fa8..b6db8a3 100644
--- a/featured/steps/echo.yaml
+++ b/featured/steps/echo.yaml
@@ -24,7 +24,7 @@ spec:
           "key": "message",
           "value": {
             "isLiteral": true,
-            "value": "{{.param.message}}"
+            "value": {{printf "%q" .param.message}}
           }
         }
       ],