diff --git a/CHANGELOG.md b/CHANGELOG.md
index 273d59b364..003e895f9c 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,25 @@
 # Changelog
 
+## [2.40.0](https://github.com/googleapis/java-bigtable/compare/v2.39.5...v2.40.0) (2024-06-28)
+
+
+### Features
+
+* Add String type with Utf8Raw encoding to Bigtable API ([#2191](https://github.com/googleapis/java-bigtable/issues/2191)) ([e7f03fc](https://github.com/googleapis/java-bigtable/commit/e7f03fc7d252a7ff6c76a8e6e0a9e6ad3dcbd9d5))
+
+
+### Bug Fixes
+
+* Add getServiceName() to EnhancedBigTableStubSettings ([#2256](https://github.com/googleapis/java-bigtable/issues/2256)) ([da703db](https://github.com/googleapis/java-bigtable/commit/da703db25f6702b263dbd8ded0cb0fd3422efe31))
+* Remove grpclb ([#2033](https://github.com/googleapis/java-bigtable/issues/2033)) ([7355375](https://github.com/googleapis/java-bigtable/commit/735537571a147bfdd2a986664ff7905c8f5dc3db))
+
+
+### Dependencies
+
+* Update dependency com.google.truth.extensions:truth-proto-extension to v1.4.3 ([#2268](https://github.com/googleapis/java-bigtable/issues/2268)) ([4573220](https://github.com/googleapis/java-bigtable/commit/45732201880a13eeced3d0332bd172aae0f73dbe))
+* Update dependency org.junit.vintage:junit-vintage-engine to v5.10.3 ([#2269](https://github.com/googleapis/java-bigtable/issues/2269)) ([69fef96](https://github.com/googleapis/java-bigtable/commit/69fef968937f4d2e4cc479279a09d7b0bed6c5a2))
+* Update shared dependencies ([#2265](https://github.com/googleapis/java-bigtable/issues/2265)) ([61014ca](https://github.com/googleapis/java-bigtable/commit/61014ca89318743cf0cc0bae97a7f875bc5243ab))
+
 ## [2.39.5](https://github.com/googleapis/java-bigtable/compare/v2.39.4...v2.39.5) (2024-06-10)
 
 
diff --git a/google-cloud-bigtable-bom/pom.xml b/google-cloud-bigtable-bom/pom.xml
index 142564abd9..016bf58170 100644
--- a/google-cloud-bigtable-bom/pom.xml
+++ b/google-cloud-bigtable-bom/pom.xml
@@ -3,7 +3,7 @@
     <modelVersion>4.0.0</modelVersion>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-bom</artifactId>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <packaging>pom</packaging>
     <parent>
         <groupId>com.google.cloud</groupId>
@@ -63,37 +63,37 @@
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable</artifactId>
-          <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+          <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator</artifactId>
-          <version>0.176.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.177.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-          <version>0.176.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.177.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.40.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-          <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+          <version>2.40.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.40.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-          <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+          <version>2.40.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
         </dependency>
       </dependencies>
     </dependencyManagement>
diff --git a/google-cloud-bigtable-deps-bom/pom.xml b/google-cloud-bigtable-deps-bom/pom.xml
index e66121571c..8ef21bdca9 100644
--- a/google-cloud-bigtable-deps-bom/pom.xml
+++ b/google-cloud-bigtable-deps-bom/pom.xml
@@ -13,7 +13,7 @@
 
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-  <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
   <packaging>pom</packaging>
   <description>
diff --git a/google-cloud-bigtable-emulator-core/pom.xml b/google-cloud-bigtable-emulator-core/pom.xml
index 036d2f8921..cd4a87c6db 100644
--- a/google-cloud-bigtable-emulator-core/pom.xml
+++ b/google-cloud-bigtable-emulator-core/pom.xml
@@ -7,11 +7,11 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-  <version>0.176.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.177.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
 
   <description>
     A Java wrapper for the Cloud Bigtable emulator.
diff --git a/google-cloud-bigtable-emulator/pom.xml b/google-cloud-bigtable-emulator/pom.xml
index db71ab1da7..e10790565f 100644
--- a/google-cloud-bigtable-emulator/pom.xml
+++ b/google-cloud-bigtable-emulator/pom.xml
@@ -5,7 +5,7 @@
   <modelVersion>4.0.0</modelVersion>
 
   <artifactId>google-cloud-bigtable-emulator</artifactId>
-  <version>0.176.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.177.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
   <name>Google Cloud Java - Bigtable Emulator</name>
   <url>https://github.com/googleapis/java-bigtable</url>
   <description>
@@ -14,7 +14,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <scm>
     <connection>scm:git:git@github.com:googleapis/java-bigtable.git</connection>
@@ -81,14 +81,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
@@ -99,7 +99,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-      <version>0.176.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+      <version>0.177.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
     </dependency>
 
     <dependency>
diff --git a/google-cloud-bigtable/pom.xml b/google-cloud-bigtable/pom.xml
index 1681015541..d18d332336 100644
--- a/google-cloud-bigtable/pom.xml
+++ b/google-cloud-bigtable/pom.xml
@@ -2,7 +2,7 @@
 <project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
   <modelVersion>4.0.0</modelVersion>
   <artifactId>google-cloud-bigtable</artifactId>
-  <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Bigtable</name>
   <url>https://github.com/googleapis/java-bigtable</url>
@@ -12,11 +12,11 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <properties>
     <!-- The version that will be embedded in the published jar via maven-resources-plugin -->
-    <java-bigtable.version>2.39.6-SNAPSHOT</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <java-bigtable.version>2.40.0</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
     <site.installationModule>google-cloud-bigtable</site.installationModule>
 
@@ -47,14 +47,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
index 2eb29a8a0b..da6d006f73 100644
--- a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
+++ b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
@@ -20,6 +20,6 @@
 @InternalApi("For internal use only")
 public final class Version {
   // {x-version-update-start:google-cloud-bigtable:current}
-  public static String VERSION = "2.39.6-SNAPSHOT";
+  public static String VERSION = "2.40.0";
   // {x-version-update-end}
 }
diff --git a/grpc-google-cloud-bigtable-admin-v2/pom.xml b/grpc-google-cloud-bigtable-admin-v2/pom.xml
index 4a7ba712d7..a2e505f179 100644
--- a/grpc-google-cloud-bigtable-admin-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.40.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
   <name>grpc-google-cloud-bigtable-admin-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/grpc-google-cloud-bigtable-v2/pom.xml b/grpc-google-cloud-bigtable-v2/pom.xml
index 1fb320a029..661f988e7c 100644
--- a/grpc-google-cloud-bigtable-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-  <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+  <version>2.40.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
   <name>grpc-google-cloud-bigtable-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/pom.xml b/pom.xml
index bf0f770078..12e7ab0a4b 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
 
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <packaging>pom</packaging>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <name>Google Cloud Bigtable Parent</name>
     <url>https://github.com/googleapis/java-bigtable</url>
     <description>
@@ -153,27 +153,27 @@
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-                <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+                <version>2.40.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.40.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-                <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+                <version>2.40.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.40.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.cloud</groupId>
                 <artifactId>google-cloud-bigtable</artifactId>
-                <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+                <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
             </dependency>
             <!-- Test Deps in alphabetical order -->
             <dependency>
diff --git a/proto-google-cloud-bigtable-admin-v2/pom.xml b/proto-google-cloud-bigtable-admin-v2/pom.xml
index ff83b74990..4aa17b7fc1 100644
--- a/proto-google-cloud-bigtable-admin-v2/pom.xml
+++ b/proto-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.40.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
   <name>proto-google-cloud-bigtable-admin-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/proto-google-cloud-bigtable-v2/pom.xml b/proto-google-cloud-bigtable-v2/pom.xml
index 7a86c473c5..a81ee3dee9 100644
--- a/proto-google-cloud-bigtable-v2/pom.xml
+++ b/proto-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-  <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+  <version>2.40.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
   <name>proto-google-cloud-bigtable-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/samples/snapshot/pom.xml b/samples/snapshot/pom.xml
index b2b935bfd0..80eeefcdef 100644
--- a/samples/snapshot/pom.xml
+++ b/samples/snapshot/pom.xml
@@ -28,7 +28,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable</artifactId>
-      <version>2.39.6-SNAPSHOT</version>
+      <version>2.40.0</version>
     </dependency>
   <!-- {x-version-update-end} -->
 
diff --git a/test-proxy/pom.xml b/test-proxy/pom.xml
index 0002bc05b1..d9cc054d8a 100644
--- a/test-proxy/pom.xml
+++ b/test-proxy/pom.xml
@@ -12,11 +12,11 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.39.6-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.40.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <properties>
-    <bigtable.client.version>2.39.6-SNAPSHOT</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <bigtable.client.version>2.40.0</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </properties>
 
   <dependencyManagement>
diff --git a/versions.txt b/versions.txt
index 40b117c79c..2a253152cb 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,10 +1,10 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-bigtable:2.39.5:2.39.6-SNAPSHOT
-grpc-google-cloud-bigtable-admin-v2:2.39.5:2.39.6-SNAPSHOT
-grpc-google-cloud-bigtable-v2:2.39.5:2.39.6-SNAPSHOT
-proto-google-cloud-bigtable-admin-v2:2.39.5:2.39.6-SNAPSHOT
-proto-google-cloud-bigtable-v2:2.39.5:2.39.6-SNAPSHOT
-google-cloud-bigtable-emulator:0.176.5:0.176.6-SNAPSHOT
-google-cloud-bigtable-emulator-core:0.176.5:0.176.6-SNAPSHOT
+google-cloud-bigtable:2.40.0:2.40.0
+grpc-google-cloud-bigtable-admin-v2:2.40.0:2.40.0
+grpc-google-cloud-bigtable-v2:2.40.0:2.40.0
+proto-google-cloud-bigtable-admin-v2:2.40.0:2.40.0
+proto-google-cloud-bigtable-v2:2.40.0:2.40.0
+google-cloud-bigtable-emulator:0.177.0:0.177.0
+google-cloud-bigtable-emulator-core:0.177.0:0.177.0