diff --git a/CHANGELOG.md b/CHANGELOG.md
index 7441b24f65..c11fe69531 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,18 @@
 # Changelog
 
+## [2.28.0](https://github.com/googleapis/java-bigtable/compare/v2.27.4...v2.28.0) (2023-10-12)
+
+
+### Features
+
+* Add support for Cloud Bigtable Request Priorities in App Profiles ([#1954](https://github.com/googleapis/java-bigtable/issues/1954)) ([8822571](https://github.com/googleapis/java-bigtable/commit/88225717b870032b8892123262d2529ba1dbd481))
+* Add test profile to push metrics to test environment ([#1921](https://github.com/googleapis/java-bigtable/issues/1921)) ([2104315](https://github.com/googleapis/java-bigtable/commit/210431523ce54029db846a0d6777d5e417e039dd))
+
+
+### Dependencies
+
+* Update shared dependencies ([#1955](https://github.com/googleapis/java-bigtable/issues/1955)) ([f29717e](https://github.com/googleapis/java-bigtable/commit/f29717e3f1af03a78ce9468cdafa8c09dfb1b216))
+
 ## [2.27.4](https://github.com/googleapis/java-bigtable/compare/v2.27.3...v2.27.4) (2023-09-29)
 
 
diff --git a/google-cloud-bigtable-bom/pom.xml b/google-cloud-bigtable-bom/pom.xml
index acf712bd09..a239f1b80e 100644
--- a/google-cloud-bigtable-bom/pom.xml
+++ b/google-cloud-bigtable-bom/pom.xml
@@ -3,7 +3,7 @@
     <modelVersion>4.0.0</modelVersion>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-bom</artifactId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <packaging>pom</packaging>
     <parent>
         <groupId>com.google.cloud</groupId>
@@ -63,42 +63,42 @@
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable</artifactId>
-          <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+          <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator</artifactId>
-          <version>0.164.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.165.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-          <version>0.164.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.165.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.28.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-          <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+          <version>2.28.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.28.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-          <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+          <version>2.28.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
         </dependency>
           <dependency>
               <groupId>com.google.cloud</groupId>
               <artifactId>google-cloud-bigtable-stats</artifactId>
-              <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+              <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
           </dependency>
       </dependencies>
     </dependencyManagement>
diff --git a/google-cloud-bigtable-deps-bom/pom.xml b/google-cloud-bigtable-deps-bom/pom.xml
index df268be583..f5776d1f6c 100644
--- a/google-cloud-bigtable-deps-bom/pom.xml
+++ b/google-cloud-bigtable-deps-bom/pom.xml
@@ -13,7 +13,7 @@
 
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-  <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
   <packaging>pom</packaging>
   <description>
diff --git a/google-cloud-bigtable-emulator-core/pom.xml b/google-cloud-bigtable-emulator-core/pom.xml
index f6c3eb492e..8e0ff51ae4 100644
--- a/google-cloud-bigtable-emulator-core/pom.xml
+++ b/google-cloud-bigtable-emulator-core/pom.xml
@@ -7,11 +7,11 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-  <version>0.164.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.165.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
 
   <description>
     A Java wrapper for the Cloud Bigtable emulator.
diff --git a/google-cloud-bigtable-emulator/pom.xml b/google-cloud-bigtable-emulator/pom.xml
index 37441970fb..f2635f7081 100644
--- a/google-cloud-bigtable-emulator/pom.xml
+++ b/google-cloud-bigtable-emulator/pom.xml
@@ -5,7 +5,7 @@
   <modelVersion>4.0.0</modelVersion>
 
   <artifactId>google-cloud-bigtable-emulator</artifactId>
-  <version>0.164.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.165.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
   <name>Google Cloud Java - Bigtable Emulator</name>
   <url>https://github.com/googleapis/java-bigtable</url>
   <description>
@@ -14,7 +14,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <scm>
     <connection>scm:git:git@github.com:googleapis/java-bigtable.git</connection>
@@ -81,14 +81,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
@@ -99,7 +99,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-      <version>0.164.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+      <version>0.165.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
     </dependency>
 
     <dependency>
diff --git a/google-cloud-bigtable-stats/pom.xml b/google-cloud-bigtable-stats/pom.xml
index 2ccabaaea9..efb3cbd0d5 100644
--- a/google-cloud-bigtable-stats/pom.xml
+++ b/google-cloud-bigtable-stats/pom.xml
@@ -5,7 +5,7 @@
     <parent>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-parent</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     </parent>
     <modelVersion>4.0.0</modelVersion>
 
@@ -13,7 +13,7 @@
         through Stackdriver. Built-in metrics will be implemented with shaded OpenCensus so it won't interfere with
         customer's application metrics. -->
     <artifactId>google-cloud-bigtable-stats</artifactId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <description>Experimental project to shade OpenCensus dependencies.</description>
 
     <dependencyManagement>
@@ -21,7 +21,7 @@
             <dependency>
                 <groupId>com.google.cloud</groupId>
                 <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-                <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+                <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
                 <type>pom</type>
                 <scope>import</scope>
             </dependency>
diff --git a/google-cloud-bigtable/pom.xml b/google-cloud-bigtable/pom.xml
index 1c1895bb28..6262f55527 100644
--- a/google-cloud-bigtable/pom.xml
+++ b/google-cloud-bigtable/pom.xml
@@ -2,7 +2,7 @@
 <project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
   <modelVersion>4.0.0</modelVersion>
   <artifactId>google-cloud-bigtable</artifactId>
-  <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Bigtable</name>
   <url>https://github.com/googleapis/java-bigtable</url>
@@ -12,11 +12,11 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <properties>
     <!-- The version that will be embedded in the published jar via maven-resources-plugin -->
-    <java-bigtable.version>2.27.5-SNAPSHOT</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <java-bigtable.version>2.28.0</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
     <site.installationModule>google-cloud-bigtable</site.installationModule>
 
@@ -47,14 +47,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
index 85fe6ee50b..1c76ff7760 100644
--- a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
+++ b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
@@ -20,6 +20,6 @@
 @InternalApi("For internal use only")
 public final class Version {
   // {x-version-update-start:google-cloud-bigtable:current}
-  public static String VERSION = "2.27.5-SNAPSHOT";
+  public static String VERSION = "2.28.0";
   // {x-version-update-end}
 }
diff --git a/grpc-google-cloud-bigtable-admin-v2/pom.xml b/grpc-google-cloud-bigtable-admin-v2/pom.xml
index 9e15bcd223..0620391c7b 100644
--- a/grpc-google-cloud-bigtable-admin-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.28.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
   <name>grpc-google-cloud-bigtable-admin-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/grpc-google-cloud-bigtable-v2/pom.xml b/grpc-google-cloud-bigtable-v2/pom.xml
index 015be054dd..6b05cb9936 100644
--- a/grpc-google-cloud-bigtable-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-  <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+  <version>2.28.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
   <name>grpc-google-cloud-bigtable-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/pom.xml b/pom.xml
index acfcf4d0be..8074231b79 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
 
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <packaging>pom</packaging>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <name>Google Cloud Bigtable Parent</name>
     <url>https://github.com/googleapis/java-bigtable</url>
     <description>
@@ -153,27 +153,27 @@
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-                <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+                <version>2.28.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.28.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-                <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+                <version>2.28.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.28.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.cloud</groupId>
                 <artifactId>google-cloud-bigtable</artifactId>
-                <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+                <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
             </dependency>
             <!-- Test Deps in alphabetical order -->
             <dependency>
diff --git a/proto-google-cloud-bigtable-admin-v2/pom.xml b/proto-google-cloud-bigtable-admin-v2/pom.xml
index 8db6e321ad..3274c78dd8 100644
--- a/proto-google-cloud-bigtable-admin-v2/pom.xml
+++ b/proto-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.28.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
   <name>proto-google-cloud-bigtable-admin-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/proto-google-cloud-bigtable-v2/pom.xml b/proto-google-cloud-bigtable-v2/pom.xml
index 23159d7200..7346bb627d 100644
--- a/proto-google-cloud-bigtable-v2/pom.xml
+++ b/proto-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-  <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+  <version>2.28.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
   <name>proto-google-cloud-bigtable-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/samples/snapshot/pom.xml b/samples/snapshot/pom.xml
index 9b5d722c02..fdeab1523c 100644
--- a/samples/snapshot/pom.xml
+++ b/samples/snapshot/pom.xml
@@ -28,7 +28,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable</artifactId>
-      <version>2.27.5-SNAPSHOT</version>
+      <version>2.28.0</version>
     </dependency>
   <!-- {x-version-update-end} -->
 
diff --git a/test-proxy/pom.xml b/test-proxy/pom.xml
index 7ad0551e4c..88e7253c99 100644
--- a/test-proxy/pom.xml
+++ b/test-proxy/pom.xml
@@ -12,11 +12,11 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.27.5-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.28.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <properties>
-    <bigtable.client.version>2.27.5-SNAPSHOT</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <bigtable.client.version>2.28.0</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </properties>
 
   <dependencyManagement>
diff --git a/versions.txt b/versions.txt
index 7c7531383b..f919276831 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,10 +1,10 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-bigtable:2.27.4:2.27.5-SNAPSHOT
-grpc-google-cloud-bigtable-admin-v2:2.27.4:2.27.5-SNAPSHOT
-grpc-google-cloud-bigtable-v2:2.27.4:2.27.5-SNAPSHOT
-proto-google-cloud-bigtable-admin-v2:2.27.4:2.27.5-SNAPSHOT
-proto-google-cloud-bigtable-v2:2.27.4:2.27.5-SNAPSHOT
-google-cloud-bigtable-emulator:0.164.4:0.164.5-SNAPSHOT
-google-cloud-bigtable-emulator-core:0.164.4:0.164.5-SNAPSHOT
+google-cloud-bigtable:2.28.0:2.28.0
+grpc-google-cloud-bigtable-admin-v2:2.28.0:2.28.0
+grpc-google-cloud-bigtable-v2:2.28.0:2.28.0
+proto-google-cloud-bigtable-admin-v2:2.28.0:2.28.0
+proto-google-cloud-bigtable-v2:2.28.0:2.28.0
+google-cloud-bigtable-emulator:0.165.0:0.165.0
+google-cloud-bigtable-emulator-core:0.165.0:0.165.0