diff --git a/CHANGELOG.md b/CHANGELOG.md
index 003e895f9c..7aceea50a2 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,21 @@
 # Changelog
 
+## [2.41.0](https://github.com/googleapis/java-bigtable/compare/v2.40.0...v2.41.0) (2024-07-24)
+
+
+### Features
+
+* Add MergeToCell to Mutation APIs ([#2279](https://github.com/googleapis/java-bigtable/issues/2279)) ([0ce8a2a](https://github.com/googleapis/java-bigtable/commit/0ce8a2a38703233da58208655f41f6e81e03576e))
+* Add support for MergeToCell API ([#2258](https://github.com/googleapis/java-bigtable/issues/2258)) ([191d15c](https://github.com/googleapis/java-bigtable/commit/191d15c5284dbb702e11669931272877bf05f44e))
+* Add support for new functions ([#2287](https://github.com/googleapis/java-bigtable/issues/2287)) ([dd6583a](https://github.com/googleapis/java-bigtable/commit/dd6583a22504385b7a1f7dc91b3bc3d2500ea0c5))
+* Create new environment variable to toggle directpath scoped to cloud bigtable. ([#2261](https://github.com/googleapis/java-bigtable/issues/2261)) ([9062944](https://github.com/googleapis/java-bigtable/commit/9062944610277eb7ae77f395dc79ce94239c5bee))
+* Implement ExecuteQuery API for SQL support ([#2280](https://github.com/googleapis/java-bigtable/issues/2280)) ([25218e8](https://github.com/googleapis/java-bigtable/commit/25218e8cc46f9a51d4b6515afdb8931e574b0bb1))
+
+
+### Dependencies
+
+* Update dependency com.google.truth.extensions:truth-proto-extension to v1.4.4 ([#2282](https://github.com/googleapis/java-bigtable/issues/2282)) ([d00a9e0](https://github.com/googleapis/java-bigtable/commit/d00a9e01b2b329f3bae50f48a15692d87ad0f3bf))
+
 ## [2.40.0](https://github.com/googleapis/java-bigtable/compare/v2.39.5...v2.40.0) (2024-06-28)
 
 
diff --git a/google-cloud-bigtable-bom/pom.xml b/google-cloud-bigtable-bom/pom.xml
index 371b2ebe89..0b646e2f26 100644
--- a/google-cloud-bigtable-bom/pom.xml
+++ b/google-cloud-bigtable-bom/pom.xml
@@ -3,7 +3,7 @@
     <modelVersion>4.0.0</modelVersion>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-bom</artifactId>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <packaging>pom</packaging>
     <parent>
         <groupId>com.google.cloud</groupId>
@@ -63,37 +63,37 @@
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable</artifactId>
-          <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+          <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator</artifactId>
-          <version>0.177.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.178.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-          <version>0.177.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.178.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.41.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-          <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+          <version>2.41.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.41.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-          <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+          <version>2.41.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
         </dependency>
       </dependencies>
     </dependencyManagement>
diff --git a/google-cloud-bigtable-deps-bom/pom.xml b/google-cloud-bigtable-deps-bom/pom.xml
index 939cb20b41..3432c9f7c9 100644
--- a/google-cloud-bigtable-deps-bom/pom.xml
+++ b/google-cloud-bigtable-deps-bom/pom.xml
@@ -13,7 +13,7 @@
 
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-  <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
   <packaging>pom</packaging>
   <description>
diff --git a/google-cloud-bigtable-emulator-core/pom.xml b/google-cloud-bigtable-emulator-core/pom.xml
index 66f13e1d5f..1c9c547628 100644
--- a/google-cloud-bigtable-emulator-core/pom.xml
+++ b/google-cloud-bigtable-emulator-core/pom.xml
@@ -7,11 +7,11 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-  <version>0.177.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.178.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
 
   <description>
     A Java wrapper for the Cloud Bigtable emulator.
diff --git a/google-cloud-bigtable-emulator/pom.xml b/google-cloud-bigtable-emulator/pom.xml
index 289aa754b5..b49838befd 100644
--- a/google-cloud-bigtable-emulator/pom.xml
+++ b/google-cloud-bigtable-emulator/pom.xml
@@ -5,7 +5,7 @@
   <modelVersion>4.0.0</modelVersion>
 
   <artifactId>google-cloud-bigtable-emulator</artifactId>
-  <version>0.177.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.178.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
   <name>Google Cloud Java - Bigtable Emulator</name>
   <url>https://github.com/googleapis/java-bigtable</url>
   <description>
@@ -14,7 +14,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <scm>
     <connection>scm:git:git@github.com:googleapis/java-bigtable.git</connection>
@@ -81,14 +81,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
@@ -99,7 +99,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-      <version>0.177.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+      <version>0.178.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
     </dependency>
 
     <dependency>
diff --git a/google-cloud-bigtable/pom.xml b/google-cloud-bigtable/pom.xml
index fcd7ba5c6f..9252364c87 100644
--- a/google-cloud-bigtable/pom.xml
+++ b/google-cloud-bigtable/pom.xml
@@ -2,7 +2,7 @@
 <project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
   <modelVersion>4.0.0</modelVersion>
   <artifactId>google-cloud-bigtable</artifactId>
-  <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Bigtable</name>
   <url>https://github.com/googleapis/java-bigtable</url>
@@ -12,11 +12,11 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <properties>
     <!-- The version that will be embedded in the published jar via maven-resources-plugin -->
-    <java-bigtable.version>2.40.1-SNAPSHOT</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <java-bigtable.version>2.41.0</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
     <site.installationModule>google-cloud-bigtable</site.installationModule>
 
@@ -47,14 +47,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
index c7f280b3d1..118ccdad73 100644
--- a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
+++ b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
@@ -20,6 +20,6 @@
 @InternalApi("For internal use only")
 public final class Version {
   // {x-version-update-start:google-cloud-bigtable:current}
-  public static String VERSION = "2.40.1-SNAPSHOT";
+  public static String VERSION = "2.41.0";
   // {x-version-update-end}
 }
diff --git a/grpc-google-cloud-bigtable-admin-v2/pom.xml b/grpc-google-cloud-bigtable-admin-v2/pom.xml
index 4d513e2285..048a435942 100644
--- a/grpc-google-cloud-bigtable-admin-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.41.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
   <name>grpc-google-cloud-bigtable-admin-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/grpc-google-cloud-bigtable-v2/pom.xml b/grpc-google-cloud-bigtable-v2/pom.xml
index 64ae507bac..29738973bb 100644
--- a/grpc-google-cloud-bigtable-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-  <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+  <version>2.41.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
   <name>grpc-google-cloud-bigtable-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/pom.xml b/pom.xml
index d7c36131d9..12e30b56f0 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
 
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <packaging>pom</packaging>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <name>Google Cloud Bigtable Parent</name>
     <url>https://github.com/googleapis/java-bigtable</url>
     <description>
@@ -153,27 +153,27 @@
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-                <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+                <version>2.41.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.41.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-                <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+                <version>2.41.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.41.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.cloud</groupId>
                 <artifactId>google-cloud-bigtable</artifactId>
-                <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+                <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
             </dependency>
             <!-- Test Deps in alphabetical order -->
             <dependency>
diff --git a/proto-google-cloud-bigtable-admin-v2/pom.xml b/proto-google-cloud-bigtable-admin-v2/pom.xml
index 5e3ff55843..3d99159cc9 100644
--- a/proto-google-cloud-bigtable-admin-v2/pom.xml
+++ b/proto-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.41.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
   <name>proto-google-cloud-bigtable-admin-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/proto-google-cloud-bigtable-v2/pom.xml b/proto-google-cloud-bigtable-v2/pom.xml
index b28736fd8e..34ab96bc14 100644
--- a/proto-google-cloud-bigtable-v2/pom.xml
+++ b/proto-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-  <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+  <version>2.41.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
   <name>proto-google-cloud-bigtable-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/samples/snapshot/pom.xml b/samples/snapshot/pom.xml
index 37df628eea..ad2dcd7a97 100644
--- a/samples/snapshot/pom.xml
+++ b/samples/snapshot/pom.xml
@@ -28,7 +28,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable</artifactId>
-      <version>2.40.1-SNAPSHOT</version>
+      <version>2.41.0</version>
     </dependency>
   <!-- {x-version-update-end} -->
 
diff --git a/test-proxy/pom.xml b/test-proxy/pom.xml
index eeed52f89f..cafb89d43a 100644
--- a/test-proxy/pom.xml
+++ b/test-proxy/pom.xml
@@ -12,11 +12,11 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.40.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.41.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <properties>
-    <bigtable.client.version>2.40.1-SNAPSHOT</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <bigtable.client.version>2.41.0</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </properties>
 
   <dependencyManagement>
diff --git a/versions.txt b/versions.txt
index ef58d664c1..17a3865841 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,10 +1,10 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-bigtable:2.40.0:2.40.1-SNAPSHOT
-grpc-google-cloud-bigtable-admin-v2:2.40.0:2.40.1-SNAPSHOT
-grpc-google-cloud-bigtable-v2:2.40.0:2.40.1-SNAPSHOT
-proto-google-cloud-bigtable-admin-v2:2.40.0:2.40.1-SNAPSHOT
-proto-google-cloud-bigtable-v2:2.40.0:2.40.1-SNAPSHOT
-google-cloud-bigtable-emulator:0.177.0:0.177.1-SNAPSHOT
-google-cloud-bigtable-emulator-core:0.177.0:0.177.1-SNAPSHOT
+google-cloud-bigtable:2.41.0:2.41.0
+grpc-google-cloud-bigtable-admin-v2:2.41.0:2.41.0
+grpc-google-cloud-bigtable-v2:2.41.0:2.41.0
+proto-google-cloud-bigtable-admin-v2:2.41.0:2.41.0
+proto-google-cloud-bigtable-v2:2.41.0:2.41.0
+google-cloud-bigtable-emulator:0.178.0:0.178.0
+google-cloud-bigtable-emulator-core:0.178.0:0.178.0