1. Overall

There are about 66,42k brazilians having experience shopping on E-commerce website and other shopping platforms .
- With about 66,420 orders has been done by brazilians, there are 112,650 purchased products and 444M Brazilian real is total revenue in 3 years of operation.
- Service of E-commerce has rated at 4.07 points.
Top 10 best selling products show us which is the our key product and which product we should have special preferential policy.
- Overall, We can give a comment is that family stuffs are favorable items of Bazilians. With the development of economics, Brazilians also want to improve their life experience with useful home furniture and beauty items.
About Geographical Location
- Sao Paulo (SP) vs Rio de Janeiro (RJ) are the best active state with the highest of purchasing product. With the supporting of favorable geographical area and the highest population density in Brazil, 28k and 9k numbers of products has been purchasing by these citizens.
- By contrast, Rondônia (RO), Amazonas (AM), Acre (AC) has the disadvantages of transportation limit, geographical area undevelopement of business, they contribute badly to total orders of Brazil.

Revenue shows signs of steady growth. Especially in quarter 4, is peak season in Brazil, with visitors from all around the world visiting to experience warm weather and Brazilian Christmas. It gets busy with the famous New Year's Eve celebrations, Christmas markets, and party scene.

2. Sale and Product

Bed_bath_table, healthy_beauty, Sport_leisure, Furniture_decor, Computer_accessories has the best contribute to total revenue of E-commerce company. In general, these are products to improve the quality of life and work
With the developed states and densely populated and largest of purchasing area as Sao Paulo, Rio de Janeiro and Minas Gerais , we can also understand that they are also on top of revenue contribute
With Products, the family and sporty items are always on top picking of citizens. Beside that, There are other items becomming popular in different months:
- watches_gifts becomes hot items in quarter 2 (Apirl, May, June) where some occasions has been happened as Mother day, Fathers’ Day, Valentine Day of Brazil.
- In quarter 4, Toys items are hot items. Because two famous occasions orcur in Brazil, Children's day and Christmast day
- Computer Accessories items are purchased much on Jan, Feb, March. These months are time of the biggest sale off technology items.

E-commerce company has done a great job in delievery to customer with 97,01% order deliveried on time
With the developed states and densely populated area as Sao Paulo, Rio de Janeiro and Minas Gerais , we can also understand that they are also on top of the largest of purchasing area
we can observe the percentage growth of orders or decline month by month
- The amount of orders tends to increase at the beginning of each season and decrease in the middle of the season of the year
11, 13, 14, 15, 16. These are the hours that customers usually spend most in the day to place orders.

With development of economic and technology, credit card is the first choice in selection of payment with about 76k orders used credit card
- The time-saving of credit card is the reason make it become the most popular one.
- Secondly, Credit card is also linked with the installment of banks and finance services. The procedure to start an installment is easy and fast.
Based on factors such as geographical location, traffic conditions, topography, each province has a different average delivery time.
- We should shorten the delivery time as much as possible, so that we can deliver the goods to the customer as quickly as possible.

We got 42k order have comment (41,76%) and quite good average score (4.07 / 5.0), 57,43% is 5 score and 3,23% is 1 score
We got top 5 States and Product category have highest average score, and also top 5 bottom of it
- The things that cause customers to underestimate some products or services are because the quality of the product is not good, the product has been damaged during transportation, the shipping time is too long.....